Smartphone iPhone - not just one of the leaders of the mobile phone market, but also a real stimulant video game industry, according to participants in the summit Montreal International Game Summit.
The summit, which started today, November 8 in Montreal (Canada), the last two days.
One of the key themes of the event - the market development of games for mobile devices. It is here, and must show itself in all its glory Apple-smartphone, is considered one of the most advanced mobile gaming platforms.
It is reported that today the share of iPhone accounts for 20% of the market of games for mobile devices and the figure continues to grow. If we talk generally about the industry of computer and video games, then the proportion of iPhone is 5%, while market turnover exceeds $ 50 billion a year.
The potential client base includes about 100 million people, and the successful sale of iPhones "only increase it. Thus, in the last fiscal quarter were sold 14.1 million Apple-devices, which is 91% more than in the previous period.
One of the main advantages of an online store called App Store, which is an excellent means of promoting the games from independent developers. With each sale, Apple takes a commission of 30% of the applications, but it does not stop developers.
"Thanks to the iPhone to access the games incredibly simplified, - says CEO Ludia Alex Thabet (Alex Thabet). - To us this means great customer base and steady growth of sales. " Simplicity of the platform and a set of developer can reduce the development cycle of 3-4 months, which not only reduces costs but also enables a small indie companies to compete with large development departments.
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